From November 18 to 24, Tim Hortons locations in Madoc and Marmora helped kick off the holiday season with smiles and kindness through the second annual Holiday Smile Cookie campaign. During this heartwarming initiative, 50% of proceeds were donated to The Heart of Hastings Hospice, while the other 50% supported Tim Hortons Foundation Camps.
The nationwide Holiday Smile Cookie campaign raised an impressive $10.7 million, supporting local charities and community groups across the country. Guests at Tim Hortons locations participated by purchasing festive white chocolate chip cookies, infused with red and green sprinkles and adorned with hand-decorated smiles. Each cookie brought not only holiday cheer but also tangible support to important causes.
“We were so grateful to be once again selected by Katie Moore and her team at the Madoc and Marmora locations for this exciting campaign,” said Pauline Pietschmann, Fundraising and Awareness Coordinator at The Heart of Hastings Hospice. “It was a great way to engage our volunteers, who helped at the storefronts, and an incredible opportunity to raise awareness about our programs and services. We were thrilled to receive a cheque for $4,758.80. Thank you to everyone who supported us!”
The Heart of Hastings Hospice provides vital palliative care and bereavement support to individuals and families in the region. Contributions from campaigns like this enable the organization to continue offering these essential services at no cost to the community.
The Holiday Smile Cookie campaign highlights the power of collaboration and community spirit. “We’re proud to partner with local organizations like The Heart of Hastings Hospice, which does so much for our community,” said Katie Moore, owner of the Madoc and Marmora Tim Hortons locations. “We’re excited to see the positive impact this campaign continues to make.”
The Heart of Hastings Hospice extends its heartfelt gratitude to Tim Hortons, the volunteers, and all the guests who purchased Smile Cookies to support this meaningful initiative.
ABOUT TIM HORTONS
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,400 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca